How did we get here?

23/10/2019
Posted in Blog
23/10/2019 Mduduzi Luthuli

We’ve turned experiences into a product and consume them like we would any other object.

We believe that chasing experiences instead of material things will bring us a deeper sense of emotional fulfilment, but once the initial excitement of an experience subsides, the moment ends up being stashed away in our minds, and it’s on to the next shiny new experience that captures our attention.

And so the cycle continues indefinitely.

This is because any time we look for fulfilment in something outside of ourselves — be it material or experiential — it’s still materialism. And often, materialism is a sign of looking for happiness in the wrong places.

Social media, of course, only fuels the cycle.

Social media has convinced us that we’re supposed to be living a spectacular life without interruption. ‘Amazing’ should be the norm. Extraordinary should be our ordinary.

We’re constantly searching for that fabulous experience that will make our life fabulous, and perhaps most importantly, make us fabulous.

There’s pressure to simply keep up, to “have a life.” We’ve lost the ability to be bored.

I’m not saying stay home and do nothing with your life. Life is meant to be lived after all. I would caution though that before you buy tickets for that rare whiskey tasting, or book a trip to Dubai, ask yourself: Why?

Why are you buying this experience? If you couldn’t post anything about it on social media, would you still want to do it?

And know that just because something is an awesome experience doesn’t mean it will make you satisfied in the long run.

After all, like material things, experiences do eventually come to an end. A more sustainable strategy is to look for happiness and fulfillment in the day-to-day of life itself.

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Any fool can know. The point is to understand - Albert Einstein